Holiday gift shopping made easy with The Prowl. And a big giveaway to make it even easier.

We’re the first to admit that holiday gift shopping online can be a little overwhelming. Yes, even us. So many shops, so many items, and really, no one perfect way to keep track of who wants what and who bought what. But that’s why we love what we do here at Cool Mom Picks. Because we get to help you with all that.

It’s also why we’re digging what our new sponsor The Prowl is doing too for shoppers.

-Don’t miss an amazing $500 American Express gift card giveaway below!-

Once you join (it’s free!), you can peruse a ton of thoughtfully-curated boards around styles and categories, and create your own holiday wish list boards in just a couple of clicks. You then “Prowl” items you’d like to add to your own board or just “Love” something you think is cool. The best part is that you can purchase the item right through their site, so no opening new windows or searching around the web to try to find the price when you realize the image was found through some random Google search.

It’s all right there in one handy place, all easily shared with friends, family–or Santa, in case he’s still doing the gift giving at your place.

To help you get your own holiday wish list boards started, here are some of our own favorite gift boards on The Prowl (like the Beautiful Toy board, pictured above–oof), all ready to give you some great holiday ideas.

from colorful kitchen by Tracy Odell 

from edible gifts by The Prowl 

from home goods for your quirky friend by Maria Mora

from toys for my boy by Andrea Jenkins

from sweater weather by Susan Wagner

from orange is the new black by Maria Mora

EXTRA COOL: WIN IT! Create your holiday wish lists on The Prowl for a chance to win a $500 Amex gift card. WHOO! Just join The Prowl for free, then add 5 or more new items to your “wish list” board and you’ll be automatically entered to win. For 4 more entries, create 4 more wish list boards of at least 5 items each. Maximum 5 entries per person. No purchase necessary. Open to US residents 18 years and older. Void where prohibited. Click over for the official rules.